Archive
What Is the Real Future of Email?
Weekly, I keep an eye to the horizon to assess new developments in the Internet environment. In noting the changes, I sometimes…
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Are You Familiar with Trademark Law?
You've been using your company name for a while now and, as things get more crowded, you're beginning to wonder if anyone else uses it, what the law is, and what you should do, if anything to protect it.
Joint Venture Your Way To Extraordinary Sales
You know what makes me really happy? Drinking a Starbucks latte while doing my grocery shopping at Safeway. Getting my Godiva fix at Barnes & Noble. Cheap thrills, I know!
I Want To Start An Online Business…What Do I Do?
Well, congratulations! You have decided to start your business online. You have the skills, the knowledge, the enthusiasm and desire needed. There's just one problem.......Now what do you do?
How Much to Spend on Advertising Part II
In part I we looked at three things you need to decide before you can calculate how much to spend on advertising. In part II we will look at how to take that information and put it to use.
5 Secrets To Saving Marketing Dollars
Secret #1 Cut Out The Excess Does size really count? Not in this case! Smaller can actually be more effective in the long run. Yes, you can actually cut down the size of your ad and run it more often to receive better results in most cases. The size of your ad does not produce the consumer confidence that consistency does! This first secret alone…
