Four Secrets to Creating Irresistible News Stories

Every news story must have a FACE. If you forget to put a FACE on your story proposal, your chances of interesting a reporter are nil. All true PR Rainmakers practice this fundamental technique when they develop any story proposal they plan to market to the news media. By FACE, the PR Rainmaker means:

Score with Cascading Style Sheets!

CSS is an exciting feature of HTML that gives Web-site developers more control over how they want their pages displayed by specifying how each element should appear in a style sheet. Prior to the advent of CSS, the layouts of HTML documents were left up to the browsers, whilst HTML tags merely served to define a document’s contents.

A Solution-Focused Workforce

Imagine that your manager turned your department into a problem-free zone where instead of bringing your problems to the manager to solve, you were encouraged to devise your own solutions. Imagine if everyone focused on dealing with issues so thoroughly that things were anticipated and handled before they became problems.

Not Happy with Your Search Engine Ranking?

Are you getting the results you need from your website? Fact: traffic and search engine results are the key to website success. Everyone agrees that you don't just need traffic for website success, right? You need "targeted" traffic. The old chestnut of quality over quantity is far truer here more than anywhere else.

Gray Text Revisited

In a previous article I argued that the reason why gray text is used more and more on the web is because it looks better than black text from a distance, and since designers do not really read the text on sites they design, they prefer the visually better looking alternative. I also offered a solution to the problem in the form of light background…