Achieving Involvement: Wiles and Devices for Lifting Direct Mail Response
One of the definitions of “involve” is “to bring into a situation from which escape is difficult.” That’s exactly what we want…
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One of the definitions of “involve” is “to bring into a situation from which escape is difficult.” That’s exactly what we want…
Where's the Beef? These words became a national catch phrase in the mid 1980's and catapulted the Wendy's hamburger chain into the limelight as a major player in fast food sales.
You can't fake direct marketing expertise. Everything you do is quantifiable; every decision has an impact on short- and long-term profitability. If you're seeking an expert's opinion, get the benefit of Lee's 35+ years of experience. He's been on the client and agency sides and has run his own consulting practice for 10 years.
Often times when we embark on web business we talk about "getting a web site."
In part 2 of this series, we focused on ebooks formatted in PDF. We will now continue with HTML compiled ebooks. Hypertext Markup Language Format (HTML)
There is never a guarantee of project success when endeavoring to build a sophisticated application solution. However, there are established steps to follow that will ensure a clear, concise scope, support for the team involved, and a solid opportunity for successful deployment.