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Testing is a more important factor in direct marketing success than ever. Why? Increased pressures on revenue expansion while holding expense budgets…
When analyzing, identifying and exploring the many challenges of a web based business, it would be difficult to say that one specific area is the most challenging over others. By virtue of the fact that things change so drastically and constantly on the Internet, today's answers are often tomorrow's questions. Consequently, as soon as we figure out one set of problems, the age of technology…
I keep getting more and more requests for information on how to use visitor analysis to improve web site profitability.
Starting a business is hard work. Let me repeat that...STARTING A BUSINESS IS HARD WORK.
Abstract: The internet is electronic, but it services customers which live in physical space and often must visit a store.
Most direct response writers have learned the importance of presenting benefits instead of listing features, of asking for response, and of positioning the product or service they’re promoting. Many, however, commit less publicized sins of commission and omission which can be equally harmful to response.
