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Search engine placement is a science and, like any scientific project, a proper search engine campaign requires a controlled environment. Even in…
Over the past 35 years, I have been involved in the development and deployment of scores of business-to-business lead generation programs. Here are the 21 most significant truths I’ve learned.
Testing is a more important factor in direct marketing success than ever. Why? Increased pressures on revenue expansion while holding expense budgets steady. More rapid changes in the marketplace that can be monitored by testing. Greater choices about media and combinations of media, types of offers, creative strategies and executions
Question: I would like to know what is the importance of submitting all of the web pages to search engines instead of only the main page?
The number is no coincidence. The allusion is, of course, to addiction recovery programs. E-mail is abused by “innocent” people, just as alcohol, drugs and food are. Obviously, e-mail abuse does not bear the same dire consequences.
We’re in the “Age of Disbelief.” That means you CANNOT do whatever it takes to get through to prospects and customers. Deception is verboten. It’s not the way to start and build long-term relationships, and the consumer’s radar will detect the deception… and more likely than not, government and media scrutiny will mete out justice.
