20 Make It or Break It Direct Marketing Questions

Testing is a more important factor in direct marketing success than ever. Why? Increased pressures on revenue expansion while holding expense budgets steady. More rapid changes in the marketplace that can be monitored by testing. Greater choices about media and combinations of media, types of offers, creative strategies and executions

12 Steps to Better E-Mail Marketing

The number is no coincidence. The allusion is, of course, to addiction recovery programs. E-mail is abused by “innocent” people, just as alcohol, drugs and food are. Obviously, e-mail abuse does not bear the same dire consequences.

Getting and Keeping Customers in the Age of Disbelief

We’re in the “Age of Disbelief.” That means you CANNOT do whatever it takes to get through to prospects and customers. Deception is verboten. It’s not the way to start and build long-term relationships, and the consumer’s radar will detect the deception… and more likely than not, government and media scrutiny will mete out justice.

Dreamweaver MX Code Differences

As with most new versions of web development applications, the code that the application generates and/or recognizes will differ slightly.