Business Success in Trying Times
Being successful in small business has always had its special challenges. But with the uneasy war economy and an economic recession in process, the challenges are getting tougher and tougher. Here are some simple tips for business success in these trying times.
Neal Lebar answers Internet Marketing and Pay-Per-Click Questions
Neal Lebar answers questions like “how do I build and launch an effective campaign? How do I choose keywords for a campaign? What does it take to become successful on pay-per-click (PPC)? What types of business models are thriving with PPC? Who are the PPC providers and where do they fit in the puzzle?”
Four Secrets to Creating Irresistible News Stories
Every news story must have a FACE. If you forget to put a FACE on your story proposal, your chances of interesting a reporter are nil.
All true PR Rainmakers practice this fundamental technique when they develop any story proposal they plan to market to the news media.
By FACE, the PR Rainmaker means:
Score with Cascading Style Sheets!
CSS is an exciting feature of HTML that gives Web-site developers more control over how they want their pages displayed by specifying how each element should appear in a style sheet. Prior to the advent of CSS, the layouts of HTML documents were left up to the browsers, whilst HTML tags merely served to define a document’s contents.
A Solution-Focused Workforce
Imagine that your manager turned your department into a problem-free zone where instead of bringing your problems to the manager to solve, you were encouraged to devise your own solutions. Imagine if everyone focused on dealing with issues so thoroughly that things were anticipated and handled before they became problems.
Not Happy with Your Search Engine Ranking?
Are you getting the results you need from your website? Fact: traffic and search engine results are the key to website success.
Everyone agrees that you don’t just need traffic for website success, right? You need “targeted” traffic. The old chestnut of quality over quantity is far truer here more than anywhere else.
Gray Text Revisited
In a previous article I argued that the reason why gray text is used more and more on the web is because it looks better than black text from a distance, and since designers do not really read the text on sites they design, they prefer the visually better looking alternative. I also offered a solution to the problem in the form of light background colors.
Business Financing – Where to get it and why you would want a SBA Loan and Seller Financing
Business financing can come in the form of conventional loans, SBA (Small Business Administration) loans, and seller financing. A combination of the three forms may be used, but SBA loans are by far the most popular. In fact, SBA loans are the primary source of capital injected into the small business community nationwide. Last year the SBA assisted small businesses with over $10 Billion Dollars of loan guaranties.
What is Freedom?
This week we are at war. War is an unfortunate reality of life we too often face.
3 Ways to Make Your Communication More Persuasive
Is all communication persuasive, aimed at convincing others to act or think as we wish? Sometimes it seem like it is. At the least, we can say that much of what we communicate has a persuasion component in it.
Consider this article, which takes an editorial rather than an overtly persuasive approach. Yet, the underlying premise is that strategic communication works more effectively than communication without a conscious purpose. So, I’m trying to persuade you that one approach (the strategic) to communication works better than another.