Online Pawn Shop: Boosting Rolex Sales With PPC
I read in Murdok that you might do this for some of us. We welcome anything you can possibly offer on our “unfortunately” FRAMED site. Our owner is just adamant that he wants to keep it that way. I’ve utilized the “no frames” tag on the index page and copy and paste the entire real page there as well as on the real page. I’ve cut down our keywords to about 12 of them…but we are a pawn shop and sell so many things that I just about CAN’T narrow them down to 3. We gotten listed in the engines all over the place for the public information pages I’ve created, and that helps…but I just can’t seem to get much action on the ones like pre-owned Rolex watches and jewelry. Thanks for considering it.
Will We All Have To Pay To Get Listed?
I got your name through Murdok. We currently have several domain names registered. However only a couple that are used everyday. We have never had to pay to advertise because I have a full time web page developer and she also does all the search engine submitting. We are always in the top 1-5 on all search engines (unheard of unless you pay). We have noticed that on overture it looks like we are going to have to pay to get listed. Is this something that everyone is going to have to do eventually? Maybe on all search engines or just the ones overture owns?
Marilynne Rudick and Leslie O’Flahavan Answer Online Writing Questions
We’re interested in all aspects of online writing-e-mail marketing, online newsletters, web-writing, customer service e-mail and Web self-service. And we’d like to hear from you about your concerns and experiences.
Are you interested in developing a new online newsletter but can’t decide on format or frequency?
Do you have print publications you’d like to “repurpose” for the Web?
Are you thinking about an e-mail sales campaign and need advice on killer copy?
Do you want to use your customer service e-mail as a marketing tool?
Do you want to write effective FAQs for your Web site to free your staff to answer IAQ’s (infrequently asked questions!)?
Using sudo
Most Unix systems have some way of letting ordinary users perform certain tasks as root or some other privileged user. SCO Open Server has “asroot” and can also directly assign “authorizations” such as backup privileges or being able to change other user’s passwords. SCO Unixware/Open Unix 8 have a similar facility in “tfadmin”. Many Unixes, and Linux, use “sudo”.
The configuration of sudo is by the /etc/sudoers file. I’m sure that there are more poorly written man pages, but “man sudoers” is among my all time favorites for obfuscation and poor explanation. The creation of the file and the actual use of sudo isn’t all that bad though.
Understanding the Buying Process Can Increase Your Sales
Most marketers don’t give a lot of thought to the buying processes of their customers. That’s a shame. Lending due attention to the buying process can have a dramatic effect on your sales.
Hot-selling Privacy Products
If you are in the business of selling products relating to online privacy, now might be a good time to step up your Internet marketing promotions. In last month’s issue of CNET Downloads Publishers Newsletter, it was stated … “the online privacy category saw an astonishing 924 percent increase in download activity between August (2002) and February (2003).”
Backlinks (http_referrers)
When a web page is accessed by a link from some other page, the address of the other page (the “referring page”) is made available to the web server. We can pick that information up from logs or as the page is being displayed. For example, if we have Server Side Includes or php, we can pickup the referring page from an environment variable. Here’s a snippet of Perl code that does that:
$frompage=$ENV{HTTP_REFERER};
$thispage=$ENV{REQUEST_URI};
Yes, there’s a missing R in HTTP_REFERER. Yes, that’s wrong, but that’s what the variable is so that’s what you use.
Documenting Your Network
Undocumented networks are extremely common. Many times this is related more to the difficulty of keeping the documentation up to date rather than to the difficulty of the documentation process itself. Many LAN Administrators had big dreams at one time of keeping elaborate drawings detailing every last aspect of the network. However, networks tend to change too frequently for such drawings to stay current. In spite of the difficulty, having a well documented network can help you solve problems quickly when they arise and is vital to the overall security of your network. In this article, we’ll discuss some alternative documentation methods that are more practical in the ever changing world of networks.
Listen Your Way to Sales Success
There are many factors and variables that affect our sales on any given day. There is however, one key skill that will increase help you increase your sales immediately.
Listen to your customer!
The Language of Business
The language associated with starting a business is unique. Using the correct business terms makes you look more professional and helps others understand exactly what you are trying to communicate to them. There are also important legal reasons to use specific language when describing your business.