The Pay-Per-Click Strategy That Works

Here’s a PPC keyword strategy you might want to consider:

Phase I
Use highly relevant keyword phrases of at least 2 words. Try to find as many as possible. The limitation here is that you will not be able to find them or get enough clicks on the ones you do find. In some industries these keywords will be sufficient to make your campaign successful and you will go no further. This is where most people have a problem, they are cannot find enough keywords and people are not finding your site. This is the biggest wall to overcome.

Sendmail

Sendmail can be a little scary. If the 1,000+ page O’Reilly reference doesn’t give you pause, the cryptic configuration files probably will. But actually, if you can put up with a little pain to get by the basics, Sendmail really isn’t all that difficult. It is complicated, but a few “rules of the road” will allow you to understand it.

Why not differential backups?

I get this question frequently. It’s usually triggered either because the tape device can’t hold an entire backup set or because the time required for backup interferes with productive work. Most of the time this can be easily remedied by a larger or faster storage device, but someone is bound to bring up the idea of differential backups.

The idea is that you create a full backup that has everything, and from then on, you only backup the files that have changed. Presumably that’s a smaller set of files and therefore this solves the space or time problems. Usually the full backup is refreshed on some schedule and the process starts again. There are variants on the theme; for example the differential may include all files that have changed since the last full backup rather than just those that have changed since the last differential. That sort of scheme eventually ends up with the differential containing any and all files that ever change, no matter how infrequently; the full backup is the source of everything else.

Building A Solid Subscriber List – A Fundamental of Web Marketing

It’s a fact of sales life. When people trust you, they buy from you. The imperative question has always been “How do I get people to trust me online”? Building a subscriber list can be a relatively inexpensive form of marketing that has a three-fold pay-off… building trust, gaining permission to send marketing messages, and increasing sales.

Why do Authors Need Portable Document Format?

If you write eBooks and you market them Online, you need to put your unique information into Portable Document Format (PDF) once your project is finished.

E-publishing is easier, more profitable and saves the author so much time and money. No waiting for the printer, no middle man who keeps half the profits. No packaging or mailing, saving the author enough time that he can either write another book or spend a few hours a week promoting it.

Taming your Tomcat: Filtering tricks for Tomcat 5

Designing maintainable high-performance systems

The new Tomcat 5 server takes filters to a new level of deployment flexibility. Tomcat 5’s support for the upcoming Servlet 2.4 and JSP 2.0 specifications gives filter writers a new way to integrate and deploy these flexible components — tapping directly into the request dispatcher’s operations. In this article, Sing Li takes you on a guided tour of the new enhancement and gives you some hands-on training. See how Tomcat 5 can benefit Web application frameworks and lead ultimately to the design of maintainable high-performance systems.

Protect Your Time Investment

If you’re tired of feeling tired, take heart. While we can’t add more hours in our day (that’s actually a blessing!) we can get much smarter about using the time we have. You are probably already familiar with the popular concepts of time management that encourage you to determine your values and set priorities. These are helpful ideas and the right place to start. But after you’ve learned these tools, you’ll probably discover an age old wisdom when it comes to practicing them.

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