You Are What You Communicate!

Marketing is an integral part to any business. How you get the word out about your product or service can have a tremendous impact on the success of your business.

Tips For Selling In A Highly Competitive Marketplace

I am selling in a highly competitive marketplace. My biggest challenge in prospecting is creating interest and getting the appointment, since we really do not offer anything that is special or more beneficial than our competitors.

Wrinkle-Free Website Content

Based on the many reader inquiries I've received, I'd like to address some of the more important points that can help iron out all the wrinkles when preparing to write website content. As I've said before, these are thoughts and opinions based strictly from a writer's point of view. With that said, I must elaborate that you can have the most beautiful site ever created,…

SEO Corner – Writing Title Tags For The Home Page

Question: We are just about to launch www.foodlubricants.co.uk (or www.food-lubricants.co.uk ?) and I am wondering how to do the title tag for the home page. Shall I put John Sheard Ltd | Food Grade Lubricants as that would be our company name and what we are selling?