How to Profit from Initial Consultations

"I'd love to work with you, but..." How many times have you heard these words? As a professional service provider looking to grow your business, isn't it sometimes frustrating to hold an initial session with someone who you'd love to work with but the potential client has a whole list of reasons why s/he would love to work with you, but...?

10 Minute Search Engine Optimization

Many small businesses simply do not have the resources to hire a search engine optimization (SEO) company to promote their web site. There are countless resources online for do-it-yourself (DIY) optimizers where professional SEO's offer general recommendations and advice. This article is my opportunity to offer more of my SEO experience in the form of a 10-minute optimization process.

Data Access with ADO.NET

This will be a multi-part article dealing with ADO. We will begin with a bit of history of ADO, what it is, why it's so important, and finally how to utilize it in a COBOL environment. This first article will provide a brief history of data access as well as provide the basic flow for using ADO to access data. The sample included with the…

Do You Know Your Customers – By Name?

You've been doing the tradeshows. You've been spending on a PR agency. You've been running ads - both print and now online. You've been doing direct mail and now even direct e-mail. And yes, you've also been doing telemarketing. Some of these have been more successful, others less. But somehow you feel that you could do better. You bet you could.