Successful Direct Email Marketing

Email is certainly an important aspect of marketing on the web. But a single email is never enough -- and in fact can be more costly down the road. Like all marketing messages, it takes repetition in order to get people to first absorb the message, understand it and then take action. Naturally, some people will immediately respond while others need to see the message…

A Framework for Sales and Marketing Collaboration

In this article, we'll try to add some detail and offer practical action items for sales and marketing when approaching prospects at various stages of readiness. To do that, we'll look at prospects at three stages along the buying cycle: latent pain, recognized pain, and action oriented.

Tackling TiVo

Personal video recorders, PVR's, are hot. So hot in fact, they are making a significant contribution in the frying of consumers' attention spans. What's an advertiser to do when the most affluent customers aren't compelled to watch TV commercials and are, in fact, actively avoiding them?

You Need a Little Willingness to Handle Your Anger

Every person who has ever lived has experienced anger. The capacity to become angry is an impressive gift which comes as part of our biological inheritance, but, what we do with our anger makes all the difference.