Archive
Mini-Quiz: Use Plain Language
Do your e-mails sound like they were written by the same person who writes tax forms? They shouldn't. Your customer service e-mails…
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The Politics of Purchase Approval
Are you one of those CIOs who are beleaguered by the politics of getting your budget or purchases approved?
A Stranger in a Foreign Key Land
Well, well, well... you jacked up your database, didn't you?
Rethinking The Product Life Cycle: Brand And Segment Maturity For The Next Century
The product life cycle has been part of marketing strategy since the late 50's. All of us are either intuitively or intellectually aware of its five stages of introduction, growth, maturity, saturation and decline. Yet, this classic model now faces the same inevitability it predicted for brands and market segments. We all face a new reality wherein everyone knows the model, emulates it, then with…
Your Web Designer Left You… Now What?
If you rely solely on your web designer, you may find yourself wondering how to take care of your web site if he or she can no longer maintain it for you.
Do Your Table Manners Really Matter in the Business World?
When I was growing up, my family had dinner together every night. This was an important time for all of us to catch up on the day's events, to share ideas and values, and of course, to learn good table manners.
