Original Content: The Benefits Of Writing It Yourself

One question that comes up often when I speak to businesspeople about E-Newsletters is, "How important is it for us to write original content?" I've been fielding this particular question long enough to know that what's really being asked is, "Can we just get somebody else to write this for us?" Much to the disappointment of the questioners, my answer has always been a resounding,…

Are Headhunters Calling You… Or Ignoring You?

In my former life as a recruiter (also affectionately referred to as "headhunter") I received hundreds of resumes a week from all parts of the country. The statement that a person's resume gets a 15 second read is not far from the truth. In fact, 15 seconds is a generous assumption. In reality, a resume must capture the recruiter's attention in the first five seconds…

Fast-Downloading Websites Are Still Important

People are impatient on the Web. They are function and task orientated. They want to get things done as quickly as possible. The average person is still accessing the Web over a 56 KB modem. You should therefore have a major focus on 'light' webpages if you want to increase reader-satisfaction.