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Successful business people often hate change. The mere thought of making one frightens them. It flat scares some silly. They know what…
One question that comes up often when I speak to businesspeople about E-Newsletters is, "How important is it for us to write original content?" I've been fielding this particular question long enough to know that what's really being asked is, "Can we just get somebody else to write this for us?" Much to the disappointment of the questioners, my answer has always been a resounding,…
In my former life as a recruiter (also affectionately referred to as "headhunter") I received hundreds of resumes a week from all parts of the country. The statement that a person's resume gets a 15 second read is not far from the truth. In fact, 15 seconds is a generous assumption. In reality, a resume must capture the recruiter's attention in the first five seconds…
Sure, it's tough out there. Nevertheless, both consumers and businesses are buying. Here are a few tips to help you acquire and retain more business.
In the past few years, the look of marketing has changed - for the better I believe.
People are impatient on the Web. They are function and task orientated. They want to get things done as quickly as possible. The average person is still accessing the Web over a 56 KB modem. You should therefore have a major focus on 'light' webpages if you want to increase reader-satisfaction.
