Building Your Resume

Q: What is your resume?
A: It is your first opportunity to sell yourself.
Q: What does your resume do for you?
A: It gets your foot in the door.

It is what makes the difference between getting an interview and not getting one. I would like to give you at least a few tips to help you create a more effective resume. Recommended Reading:

Effectively Screening Large Piles of Resumes

Unfortunately, unemployment is up in the technology industry for the first time in many years. The Information Technology Association of America has estimated that IT employment contracted 5% over the last year, leaving lots of people on the street. In Information Technology firms, employment dropped by 15%. Employment of IT professionals in the corporate market dropped by 4%.

7 Tips for Finding and Hiring a Good Copywriter

A search on Google for “copywriter” will turn up no less than 174,000 names. Writers who call themselves copywriters may be plentiful, but real copywriters who are good are hard to find.

Ernest Hemingway and George Bernard Shaw tried it and decided they couldn’t do it. John Marquand and Stephen Vincent Benet gave up almost as quickly as they started. Aldous Huxley said it was “easier to write a passable sonnet than a passable advertisement.” And the lore of the advertising business is filled with tales of other successful novelists, journalists, playwrights and poets who have tried their hand at advertising copy and failed.

Low Product or Service Sales? Know your Thirty-Second Tell and Sell

How would you like to have countless people clamoring for your products and willing to visit your Web site to buy them? Most entrepreneurs wait until their Web site is designed before they think about marketing their products on it. What a shame! Maybe you’ve said, “My product is about….” You mention the features such as tips in a book or fast delivery within 3 days. These describe the product, but don’t give your visitor a reason to buy.

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