Negative Creative
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Negative Creative

There are almost as many direct response marketers against using negative appeals and copy as there are against using humor. It wasn't…

2 min read

Career Fairs — Your Shortcut to Job Interviews

In many cities and local communities, spring is career fair season. While these events often prove disappointing, job-seekers who understand how "work" career fairs use these events as powerful networking sessions leading to interviews with future employers. If you are considering attending a job fair soon, you'll get more out of the event by following these three rules.

3 min read Archive

Optimizing Your Sales Letter

If you sell a product online, there's a good chance that you have a sales letter for it. Hopefully you've got a great headline that grabs people's attention and then sales copy that states the benefits of your product and is designed to convert visitors to customers. There is a good chance that you have an affiliate program for your product and you may even…

7 min read Archive

Original Content: The Benefits Of Writing It Yourself

One question that comes up often when I speak to businesspeople about E-Newsletters is, "How important is it for us to write original content?" I've been fielding this particular question long enough to know that what's really being asked is, "Can we just get somebody else to write this for us?" Much to the disappointment of the questioners, my answer has always been a resounding,…

4 min read Space

Are Headhunters Calling You… Or Ignoring You?

In my former life as a recruiter (also affectionately referred to as "headhunter") I received hundreds of resumes a week from all parts of the country. The statement that a person's resume gets a 15 second read is not far from the truth. In fact, 15 seconds is a generous assumption. In reality, a resume must capture the recruiter's attention in the first five seconds…

4 min read Archive