Archive
Ten Tips for Effective Internet Article Writing
On the Internet "content is king", and the real guts of content is the written word.
Part of the
network
network
Universal Truth And B2B Branding
While very few things are certain in the world of B2B marketing, I have heard the following three statements pretty much universally agreed upon by every sales and marketing executive: There are not enough leads. There is not enough brand awareness. There is not enough budget to get the first two done. So how can a marketing executive battle these universal truths?
Is Branding Dead?
That question raises ire in all but the most sanguine marketer. Branding dead? That's heresy-just the type of thing to get your attention. Actually branding will never die-- it's the tools and the means by which we typically use them to achieve the goal of branding that are, in fact, obsolete. What's worse-- every tool and technique we've spent our careers learning, useless or not,…
Context Is Everything
We're working on a media kit and collateral material for an internet company looking to boost its advertising substantially. The company has done extremely well for advertisers (mostly dr advertisers) on a cost per click basis. One reason for its success is that the user/consumer chooses this navigation tool - it isn't embedded in some other software - and it isn't spyware.
Branding With A Pay-Per-Click Twist
Pay-per-click (PPC) advertising is an outstanding media to use to Brand your mark (company or products). Through search engine browsing, your target prospect comes directly to you, searching for what you're offering. If you' re in the top few positions the prospect will see your mark over and over again - even if they don't click on your link. Since you are only charged when…
Quickbooks Question + Mileage Deductions
I have a question about payroll items and tax tracking categories in QuickBooks. I have JUST ME and I'm an 1120S, so I don't feel it's worth the $169 subscription price when I can download the tables once for free. I waited until after 2/15/2003 to activate my free download, but now the Payroll area keeps running me through the setup wizard and telling me…
