Aim Your Story at the National News Media

Begin at the bottom rung of the news media and work your way to the top. That’s the conventional wisdom most companies follow. PR specialists call this “building credibility.”

“We’ll begin with the trade publications and the small newspapers,” they say. “Once we build our credibility there, we can move up to the daily newspapers and to large-market television. And if we succeed there, maybe … just maybe … we can break in with the national media. This will take years of hard work, but we can get you there if you trust us and do as we say.”

Answers to Your Questions About Executive Coaching

What is executive coaching? Coaches help executives increase their productivity, work relationships and work satisfaction, and the quality of their lives and that of the organization by increasing their emotional intelligence. They also help the executive define authenticity and values. Skills, training, education and experience will get you in the game, but the higher up you go, the more your emotional intelligence makes the difference.

Surviving a Relocation on a Shoestring

Getting ready to move to a new city? Start a business? Risk a new career?

Nearly always, your first consideration will be, “Can I afford to make this move?” You count up for savings. How long can you live before you lose your house or go on welfare? Can you afford the cost of living in Los Angeles or Boston? Can you find a job in one of those charming low-cost, low-employment towns?

Entrepreneurial Corporate Cultures

Ever wish your people would accept more personal responsibility in the workplace, and make decisions on their own without having to come to you for every answer? You’re not alone. Business owners and managers often tell me, “I just wish my people would be more independent. I wish they didn’t feel the need to gain my approval for every little detail before taking action.” I understand their frustration. This type of dependence on leadership impairs speed and agility within the organization, and usually the person who suffers the most is the customer. While the employee is busy trying to find out what they can or should do, the customer’s needs go unmet. And dissatisfied customers will hurt any organization.

Outsourcing Your IT Workload

Have you been considering outsourcing some of your IT workload? If you decide to, you’ll join the ranks of Oracle, Cisco, and IBM, all of whom have outsourced projects and large-scale initiatives to programmers and systems architects around the world.

Before you choose your outsourcing firm, there are a number of things you should consider. Time is money, sure, but if you spend a little time deciding if outsourcing is right for you then you could end up saving your company a lot of money.

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