Newsletter Critique: ExtraordinaryHomes.com

Carol Abrahamson, a new reader and owner of ExtraordinaryHomes.com, recently wrote in to Michael Katz to ask him some questions about the e-newsletter she's developing. Their conversation reveals both Carol's unique and vivacious approach to marketing, as well as Michael's understanding of e-newsletters.

8 min read Events

Are You A Goodwill Business?

"Why do you give so much publicity to other businesses? Don't you see that your potential customers will flock to them rather than you?" When I get this comment, my reply is one or both of the following:

4 min read Archive

Enhancing Exchange Security

These days, it seems as if it's almost impossible to do business without having access to an E-mail account. Because of this, Microsoft Exchange has quickly become a mission critical application for many businesses.

9 min read Archive

When A Penny’s Not a Penny

We know when we're writing for an internet audience that, in theory, that audience speaks, understands and uses a multiplicity of languages and that we may be losing out on potential customers if we only use one language and don't get our ads, articles and web sites translated.

4 min read Archive

The Power of FEAR

Why is it that so many people SAY they want to operate their own business, but then fail to take any action when required to do so?

2 min read Archive