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Rethinking Your Business Strategy!
More than likely everyone has heard the quote by Michael Michalko of Thinkertoys who coined the phrase, "If you always do what you've always done, you'll always get what you've always got." Based upon the assumption that a different result or outcome is desired in regard to our business endeavors, it makes sense that we must be vigilant in our efforts to do things a…
3 High-Impact, Low-Cost PPC Marketing Options
When it comes to advertising, too many webmasters are content with paying thousands of dollars to place their ads with only the most recognizable websites on the Internet. This is certainly understandable, as the most recognizable websites in your industry can add credibility and are certain to produce some results. However, a truly successful marketing campaign will reach far beyond advertising with the most recognized…
Are Shared Services Right For You and Your Customers?
Evaluating a move to a shared services center is as important as the move itself. With dozens of business units, strategies, and customer expectations to consider, the period of evaluating a move to shared services becomes integral to the overall success of the entire organization.
Questions to Help You Design Your E-zine
Are you looking to grow your business one member at a time? Then start your own e-zine.
Newsletter Critique: ExtraordinaryHomes.com
Carol Abrahamson, a new reader and owner of ExtraordinaryHomes.com, recently wrote in to Michael Katz to ask him some questions about the e-newsletter she's developing. Their conversation reveals both Carol's unique and vivacious approach to marketing, as well as Michael's understanding of e-newsletters.
