Asking for Referrals, Getting Them and Keeping Them, Part I

I’m a professional coach. I’m not in it to see if I like it, or how much I can make how fast, or because it’s the latest fad. I’m in it because it’s my profession. I love the work and I’m in it for the long haul. It took years to learn the skills and build the practice base and my product is people’s lives. Therefore, yes, I take it seriously, and I think most professionals do. When I refer someone to someone else for professional services, this is going to reflect on my judgment, and also on how I care for my clients.

Dynamic Marketing: Seven High-Powered Success Strategies

Marketing is about results. Key to achieving results is your ability to be adaptive and forward-thinking — involved in a process that lets you evolve your marketing campaign as new information enters the picture.

People who achieve great results from their promotional efforts understand the marketing process. You’ll often notice they have high levels of energy and a ceaseless flow of great ideas. Indeed, it would appear they have the ability to create “marketing magic.”

10 Ways To Form Lasting Customer Relationships

A profitable business starts and ends with the customer. Without this focus your business fails to deliver what the customer wants.

By placing the customer at the center of all your thinking you create an environment which fosters long term success. A key component of success lies in your ability to generate repeat and referral business, and a sure way to do this is by forming lasting relationships with your customers.

Retirement Investing For The Independent Contractor

Hi Ulli,
Thanks for offering your knowledge to help Murdok readers out! Here’s my question:
I work for a small family owned company. Although I have worked here for over a year and work a 40 hour week, I am not hired as an “employee” because they can’t afford to offer me any sort of benefits yet. I am an “independent contractor” for them and file my taxes as such. Because of this, I do not have a 401K and need to start investing for my future in ways other then my savings account! My salary is 55K per year. What are my options and what do you suggest? Thanks for your help!

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