Design Professionals Save You Money

There have been several times in my career that I have been called in to fix or finish out a design project where the client was trying to do a lot of the design work themself. This can be a costly and often time-consuming mistake on the part of the client. In today's highly charged hospitality and foodservice environment the client/operator needs all the competitive…

2 min read Archive

Step, Jump, and Slap – or how not to advertise an e-book

Do you ever read an ad - one of the hundreds, if not thousands, that land unsolicited in your inbox each week - and think This sounds like a translation from a foreign language' or even I'm not sure if the person who sent me this ad actually understands a word of it'?

3 min read Archive

10 Rules Of Writing For The Web

Writing for the Web is not the same as writing for print. People read differently on the Web. They scan read-jumping quickly from one piece of content to the next. People are much more action-orientated on the Web. They get online to get something done. Words should always be driving actions.

5 min read Archive

This Was Not Addressed In The Workplace

So you're working at home now! No more of those annoying workplace issues that have filled several volumes of professional journals. They're all behind you, a faint, unpleasant memory. Of course, working at home has no suchchallenges?

3 min read Archive