Archive
Create a Powerful PR Fact Sheet in Just Four Steps
The right time to create a fact sheet is any time you need to spoon-feed a reporter on a complex subject.
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Step, Jump, and Slap – or how not to advertise an e-book
Do you ever read an ad - one of the hundreds, if not thousands, that land unsolicited in your inbox each week - and think This sounds like a translation from a foreign language' or even I'm not sure if the person who sent me this ad actually understands a word of it'?
10 Rules Of Writing For The Web
Writing for the Web is not the same as writing for print. People read differently on the Web. They scan read-jumping quickly from one piece of content to the next. People are much more action-orientated on the Web. They get online to get something done. Words should always be driving actions.
This Was Not Addressed In The Workplace
So you're working at home now! No more of those annoying workplace issues that have filled several volumes of professional journals. They're all behind you, a faint, unpleasant memory. Of course, working at home has no suchchallenges?
QuickBooks Q&A: Data Optimization
Q: My QuickBooks backup requires lots of floppy disks to complete. What can I do?
WHICH OR WHAT?
It seems that the word which' has rather fallen out of favour these days, to be replaced by what'. A question like this one, which I came across in an ezine's trivia section recently, leaps out at me as just not sounding right:
