The Politics of Purchase Approval
Are you one of those CIOs who are beleaguered by the politics of getting your budget or purchases approved?
A Stranger in a Foreign Key Land
Well, well, well… you jacked up your database, didn’t you?
Rethinking The Product Life Cycle: Brand And Segment Maturity For The Next Century
The product life cycle has been part of marketing strategy since the late 50’s. All of us are either intuitively or intellectually aware of its five stages of introduction, growth, maturity, saturation and decline. Yet, this classic model now faces the same inevitability it predicted for brands and market segments. We all face a new reality wherein everyone knows the model, emulates it, then with alarming regularity…fails. Failure comes from the predictability of the strategies that we all believed were dictated by the model. Over the past five years we’ve seen mature core brands suffocate under their own weight like lost, beached whales on the shores of EDLP (every day low price) Beach.
Your Web Designer Left You… Now What?
If you rely solely on your web designer, you may find yourself wondering how to take care of your web site if he or she can no longer maintain it for you.
Do Your Table Manners Really Matter in the Business World?
When I was growing up, my family had dinner together every night. This was an important time for all of us to catch up on the day’s events, to share ideas and values, and of course, to learn good table manners.
How To Increase Affiliate Click-Through Rates
When you join an affiliate programs, what is it that you want to achieve? Of course, we want to gain commission from the merchant. How can we do that? Commissions are gain when visitors that we refer purchase products or services on the merchant’s website. But when the visitors are at the merchant’s website, we don not have any control, do we? So, think again. We want the commissions and commissions are only possible when we refer visitors through affiliate links. In my opinion, our actual role as an affiliate is to get visitors to the merchant’s website through the affiliate links. After that, it is all up to the merchant. There is a special term for this, click-through rate (CTR).
What to Look for in a Web Hosting Package
It is not a small decision to choose a web host for your web site. Once your website begins to flourish and grow, it will become very difficult to move your website to some other host. It is critical to “get it right the first time”. Find out as much as you can about your prospective host before making any decisions.
Working at Home: Both Sides of the Coin
If you’re considering a home-based business, why not begin a special list of the advantages and disadvantages of running such a business. While the following article may seem flippant, there is a serious side to almost every phrase.
Paid Performance: A New Pricing Structure for SEO Companies
“Pricing structures” have always been the source of much discussion among professional SEO’s. Knowing how much to charge for SEO services is difficult, and it depends on so many factors. So in the beginning, most SEO’s tend to charge less for their services, then spend hour upon hour getting results for their clients.
How to Profit from Initial Consultations
“I’d love to work with you, but…” How many times have you heard these words? As a professional service provider looking to grow your business, isn’t it sometimes frustrating to hold an initial session with someone who you’d love to work with but the potential client has a whole list of reasons why s/he would love to work with you, but…?