A Back-To-School Reality Check

Are There Secrets to Gaining Media Coverage?

Are there secrets to gaining media coverage or is it pure luck? It's a question that I am asked often while meeting with small-business owners who are seeking press attention for their companies or products. While luck certainly plays a part, the short answer to this question is "maybe." However with a little practice and skill, a small-business owner can significantly increase the chances of…

The Web Page Width Dilemma

With so many different resolutions (640x480, 800x600, 1024x768, etc.), browsers (Internet Explorer, Netscape, etc.), and platforms (Windows, Mac, etc.) in use, it is very difficult to design a page that looks good (or at least looks the same) in all configurations.

E-Mail Builds Brands

E-mail - today's preferred business communication tool - provides you a simple, powerful, affordable way to develop, manage and maintain relationships as well as sell products and services. Let's briefly examine how permission-based e-mail marketing positively affects:

Interview Tips: Set A Positive Tone

Think of your interview as an achievement! You have attracted the attention of your target. The resume you submitted and the networking techniques you used were successful. Use this opportunity to showcase your relevant strengths and skills. Focus on learning from the experience and moving closer to securing the job you really want.

Top Ten Traps in C# for C++ Programmers

In an article for the July 2001 MSDN Magazine I talked about what you need to know to move from C++ to C#. In that article, I mentioned that the syntax of C# is very similar to that of C++ and that the difficult part of the transition was not the language itself but getting comfortable with the managed environment of .NET and understanding the…