Ten Ways to Make the Most of IIS
As an IIS administrator it sometimes gets downright annoying having to fend off all the insults from Apache admins I meet claming innate server superiority. Generally the discussion about Web administration starts first with all the various security holes plaguing IIS and the negative press the platform garnered over the last year.
Overcome Your Search Engine Fear!
Many do-it-yourself webmasters and online entrepreneurs have been led to believe that search engine optimization is a black art, and that no mere amateur can hope to compete with the “experts.” If you are among them, you’re missing out on a great opportunity to drive free, targeted traffic to your website.
Weighing Risk and Reward
For years, one of my favorite quotes has been “you can’t steal second base with one foot on first.” Too many direct marketing users don’t understand the risk involved in keeping their feet on first base; they see only the risk of stealing second. An even higher percentage of direct marketers don’t seem to understand the risk of not swinging for the home run occasionally. Let’s look at a few specific cases in which the risk vs. reward axes are warped.
Accelerated Proof
The happy 90’s were all about speed. Speed is still important, but it has taken on a different meaning. Where speed is most important today is in proving your solution to potential buyers. I call it Accelerated Proof.
Put yourself in the customer’s shoes. When you make a major purchase, you want to try it out first. Purchasing enterprise software is a major commitment with financial, operational, and strategic implications. Fear of failure could be the number one reason for people not to buy your product. How can you help them overcome their fears?
The Inside Scoop on Mutual Fund Rip Offs
The bear market that showed up at the end of 2000 has every brokerage house-as well as the entire mutual fund industry-scrambling to find creative ways to boost both their image and bottom line. Unfortunately, this is often at the investors’ expense.
Keep ‘Em If You Got ‘Em: 3 Ways To Build Customer Loyalty
The most valuable, sustainable, defensible asset that any professional service business has is its existing relationships. Everything else (everything else) about you and the way you do business can be copied almost overnight by a competitor.
ON GUARD! The Oldest Scam
You’ve seen the ads in newspapers, magazines – even on the Internet: “Get paid to stuff envelopes!” It seems the ultimate work- at-home opportunity. You figure it can’t be a scam because you see these ads all the time. Someone must know something you don’t; someone must be making money stuffing envelopes. Should you try it?
Take Effective Actions to Solve a Problem
There are going to be times when you experience problems either in your personal or professional life. They may be few and far between or occur more often. You can choose whether to see these as problems that keep you stuck or opportunities for growth that you respond to. The opportunity for growth comes from being willing to apply a formula that brings about a solution. A formula that can be applied to many different situations.
Streamlining Project Management for the Web Designer
The project management of a web design job can make or break the project. If you are a web designer who has to perform your own project management, the following guidelines can help you to stay on budget and hit your deadline.
Marketing An Online Business: Your Time or Your Money?
We’ve heard it time and time again: starting a business on the internet can be very affordable when compared to the traditional ‘brick-and-mortar’ business.