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An opt-in list is the absolute most effective marketing tool available on the Internet. Not only do they provide you with a…
Since as many as 80% of visitors will never finish even the headline on a page, it's clear we need to put our best effort into creating them. And the headline on our home page is the one that matters most. Here's why.
The success of most retail businesses depends upon generating repeat business. This is as true online as offline. You need to attract people who come to know and trust you, who are confident your advice is sound.
If you do, it means: 1. you don't value tracking the perceptions of important outside audiences whose behaviors could sink your ship:
Do you want a Web site that generates more business?That's what most of us want. Once I decided to create and manage my own Web site, I began studying how to build a site that would reach out and touch potential clients.
Your USP (Universal Selling Proposition) will make or break your business. Let me put this differently. With a great USP, success is nearly assured. Without one, you will be at best, just an also-ran, someone struggling to remain in the race.
