Archive
Quality Process Overhead – Myth or Reality?
Let us take a real-life example. The AC in a car is an overhead. It eats into the petrol that is used…
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A Perfect World… Imbalance Creates Motivation
I am a big proponent of balance. Everything has to be just so. I believe that we should all strive to obtain balance in our lives. Balance between career and family. Balance between public and private. Balance between spiritualism, finances, and materialism.
The First Fold Makes Your Site (Or Breaks It)
Visitors to your site are not looking to make a new friend. They don't want to chat. And they don't give a darn what you think about anything, least of all your product. They only want to know: What's in it for me? Why should I believe you? Why should I buy from you?
The Other Side of Headlines
Since as many as 80% of visitors will never finish even the headline on a page, it's clear we need to put our best effort into creating them. And the headline on our home page is the one that matters most. Here's why.
The Gold Is In Repeat Business
The success of most retail businesses depends upon generating repeat business. This is as true online as offline. You need to attract people who come to know and trust you, who are confident your advice is sound.
Ignore PR at Your Peril!
If you do, it means: 1. you don't value tracking the perceptions of important outside audiences whose behaviors could sink your ship:
