The Gold Is In Repeat Business

The success of most retail businesses depends upon generating repeat business. This is as true online as offline. You need to attract people who come to know and trust you, who are confident your advice is sound.

Ignore PR at Your Peril!

If you do, it means: 1. you don't value tracking the perceptions of important outside audiences whose behaviors could sink your ship:

Build my Business by Offering Free Stuff? Why?

Do you want a Web site that generates more business?That's what most of us want. Once I decided to create and manage my own Web site, I began studying how to build a site that would reach out and touch potential clients.

The Make-Break Point: Your USP

Your USP (Universal Selling Proposition) will make or break your business. Let me put this differently. With a great USP, success is nearly assured. Without one, you will be at best, just an also-ran, someone struggling to remain in the race.

Boosting Affiliate Sales On A High Traffic Site

Dan, Please go to www.thecrayonhouse.com - launched in November 1999. The site enjoys over 75000 visitors per month - as high as 95000 some months. We have won some awards and receive constant positive feed back from our visitors. We are unable to make any affiliate or click through program generate income for the site. It is a cash drain from our main business and…