Headlines Bring Sales–Where and How to Use Them

Headlines are short vital statements to stimulate your potential customers and clients to take action. That means sales! Since you only have 10 seconds to attract your visitor or reader, create headlines to make ultimate sales.

Just Write an E-mail

How did you sell your last product? Imagine that I am a newbie writing you an e-mail after reading your ebook. How would you answer the question? I bet you could send me a 300 word reply in no time. Words would flow from your keyboard as fast as you can type. You have just written your next article. Don't think so? Too easy? Read…

The Quiet Death of the Major Re-Launch

"It seems like a such a huge undertaking," the Senior VP of Marketing told me. "Frankly, we're terrified we're going to make things worse than they already are." The VP was sitting at the conference table with her senior staff. They'd been discussing the state of the web site and their desire to completely redesign it.

How To Pay Less And Get More: Discount Broker vs. Professional Management

How do you invest? What do you really pay? At the end of the day, what are your real results? These are questions smart investors should be asking themselves (but usually don't). In this era of more fees, misc. charges, holding periods and back end redemptions, even at discount brokers, how are you really making out?

The Who, What, and Why of Interviewing

Interviews can be daunting to the most experienced job seeker, and "terror-ific" for the less experienced. Preparation before the interview can make a huge difference in your confidence level. Here are some basic questions to get you thinking about the process.