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Given today's unstable economy, the unveiling of corporate shenanigans, shrinking paychecks, job layoffs, and false prophets who promise get-rich-quick schemes with every…
It has been interesting to observe changing trends on the Internet, particularly in Marketing and especially with search engines. To maintain my business and my clients businesses in competitive mode, it's been necessary to keep one step ahead of changing technologies, keeping up with the Jones's doesn't seem to work well on the Internet.
I am a firm advocate of good design but most of the time people tend to interpret design as amazing graphics and astounding visuals they tend to forget that design is the culmination of every aspect of good and effective presentation into one (visit Vincent Flander's WebPagesThatSuck.com).
Why do corporate image and Name Identities die a slow death?
Corporate image-makers and brand agencies have only hurt themselves by ignoring the correct methodologies required for proper naming. Agencies asking sub-contractors to hire free-lancers to do their brainstorming and run focus groups.
A while back I got a call from a woman named Norma Landry, an administrator in a small religious denomination. Norma's bishop had asked her to contact me about conducting a Filling the Glass productivity and job satisfaction session for the church's ministers.
