How To Hire A Marketing Professional

Resumes are good at revealing quantity but not quality of work. Unless you put a candidate on probation, it's difficult to assess his qualifications except through interviews and reference checks.

The Goldmine is in YOUR Brain

Given today's unstable economy, the unveiling of corporate shenanigans, shrinking paychecks, job layoffs, and false prophets who promise get-rich-quick schemes with every click of the computer mouse, it's no small wonder that our heads are spinning like a child's toy. Each of us copes the best we know how. We feel so... vulnerable. Blood pressures rise, tempers flare. Under these conditions, the house cannot be…