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My first impression of the Crawford House Collectibles website was of a boring homepage. If I were in the market to buy…
Ouch. Where do I start... 1. Home page - ugly. The "Control Panel" uses a "techie" style that is so out of keeping with the product line its almost funny (but it ain't!). Meanwhile the text is strictly html 101. The mottled background is both distracting and unappealing. A total disaster. No images. No specials. Nothing that would make me want to go another click…
Here are a few tips to make the site in question less forgettable :
Web is a constantly changing medium, so does web design. Designers like to experiment from time to time. Some of the results may be attractive, but do they really add to the overall value of a design, or are they there just to decrease usability? I believe the latter is true for the following five design decisions.
I have included two of my own redesigns of Crawford House Collectibles in my review. http://jetstream-technologies.com/crawford.html and http://jetstream-technologies.com/crawtest.html
If you had to choose just one tactic above all others for gaining consistent and positive attention from the news media, here is the one you should choose: Get your name in the Rolodexes of the reporters who can do you the most good.
