Is It Time For Facebook To Sell Out?
Methinks the Telegraph was hoping to spark controversy when they published this article yesterday:
Facebook is planning to exploit the vast amount of personal information it holds on its 150m members by creating one of the world’s largest market research databases.
PETA
Say what you want about PETA’s vego-fascist ways and loony breast milk Ben & Jerry’s proposals, whoever does their marketing had a stroke of genius by getting an ad banned by the network broadcasting the Super Bowl—a method we shall forthwith describe as “The GoDaddy Method” of viral marketing.
People for the Ethical Treatment of Animals’ “Veggie Love” commercial was deemed too hot for NBC (except on the Today show I noticed) and was not accepted for airing during the annual Super Bowl advertising bonanza.
AOL Names Former Yahoo Exec To Run Its Ad Business
AOL has named former Yahoo sales executive, Greg Coleman President of its advertising business Platform- A.
"Greg Coleman is perfectly suited to build on the foundation we created at Platform-A and drive branded display sales across our fast-growing MediaGlow programming network," said Randy Falco, AOL Chairman and CEO.
Dell Ramps Up Twitter Advertising Efforts
Twitter fans, advertisers, and people who are in the market for a refurbished computer should take note: in what represents a potential win for all of you, Dell has decided to offer certain deals exclusively through one of its 80 Twitter properties.
Google Rides the Internet Bus to India
Today, Google launched an initiative called the Internet Bus Project, designed to show off all the Internet has to offer to cities in Tamil Nadu, India. The purpose is to introduce people that are not familiar with the Internet to the education, information, communication, and entertainment it has to offer.
Bebo Opens Mobile
Bebo is working with operators, handset manufacturers, and mobile software developers to help them promote, distribute, and monetize mobile social media. This is through Bebo’s new Open Mobile program.
Skype Launches 4.0 For Windows
Skype has launched version 4.0 for Windows that now includes full-screen video calling and improved call quality.
"Video calling has emerged as a very popular way for people to communicate online," said Mike Bartlett, director of product strategy for Skype.
The Apocalypse Will Be Twittered
The best fiction overtakes the consumer’s reality by weaving itself into that reality and becoming a part of it. What makes this process “fun” is awareness and tolerance of unreality for brief periods, after which true reality returns. It’s sort of permission-based fantasy, a trip without the need for LSD. Without that permission to invade the mind, it’s at best a practical joke, at worst, a cruel hoax, and somewhere in the middle it’s viral marketing.
And it’s all fun and games until someone gets hurt.
Trial Of Google Execs Begins In Italy
In September of 2006, a clip of four Italian youths teasing a teenager with Down syndrome was uploaded to Google Video. Today, the trial of four Google executives on criminal charges of defamation and privacy violations is set to begin in Milan.
Ask Partners With Symantec On Safer Searches
Ask.com has partnered with security firm Symantec to offer users safer search results in an effort to attract more traffic.
Ask and Symantec developed Safe Search that makes searching the Web safer by providing users with ratings before they visit a site that could damage or infect their computer.