Archive
80% of Your Web Site is Maintenance
Once your Web site is up, you must maintain it. Maintenance means changes, and each time you make a change, you may…
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The Home-Based Reality Check
I Don't Want to Build a Damn List How many times do you hear it? Build your opt-in list!
Protect Your Company from Activists
If you are an executive inside a U.S. corporation of any significant size, then you have better keep an eye on the ongoing battle between Exxon Mobil and Greenpeace.
Make Front Page News By NOT Inviting The Media
Not a single reporter showed up at our news event. And we were THRILLED! Not a single photographer showed up to capture the moment. And we were pleased as punch! Not a single newspaper knew about the event. And we received front page coverage in every one!
Want To Expand Your Business? Try Walking Barefoot in the Grass!
I hear it all the time. "I want to expand my business, but I don't know how." Many online small business owners have this challenge. In all actuality, it's not a business problem rather a creativity problem.
Risk It!
"Often the difference between the successful man or woman and a failure is not one's abilities or ideas, but the courage one has to take a risk and to act on those abilities and ideas." Those wise words from Maxwell Maltz remind us that success in life is likely to involve some intelligent risk.
