Risk It!

"Often the difference between the successful man or woman and a failure is not one's abilities or ideas, but the courage one has to take a risk and to act on those abilities and ideas." Those wise words from Maxwell Maltz remind us that success in life is likely to involve some intelligent risk.

The Definition Of A Qualified Lead

Q: What is the definition of a "qualified lead?" A: Although the definition changes from company to company (and rightfully so), generally you need the answers to the following "BANTS" questions to determine if a lead is qualified: