The “Less Is More” Tease

A Site Review Of Gaslamp.org By Jonathan Hilgeman of SiteCreative.com. Two thumbs up for the front page. It feels JUST right! The black background and the jazz/trumpet player goes hand-in-hand with the idea of a fun night for me, and I'm not even that much into jazz.

No White Text On A Black Background

A Site Review Of Gaslamp.org By Michael E. Black of Tec-Inc.com. My first observation was the black background with white text. White text is very difficult to read on any background color. So anywhere on the site where a choice is made to white text, my vote is to change the plan. White text should only be considered when it is large bold lettering done…

EQ–For the Agony and the Ecstasy

"The Agony and the Ecstasy" is the title of a novel about Michelangelo, by Irving Stone. When I encountered the title in middle school, I decided to read the book to find out what "agony" and "ecstasy" might be like, states of existence apparently available to uber-humans like Michelangelo. I was sure I had not experienced them.

Turn Prospects into Buyers

It may take 4 to 7 visits before your web visitors buy from you. New information, regular changes, and updates keep visitors coming back to your web site. As your visitors develop confidence in you, they will be more likely to buy from your products or services. Follow these tips to keep prospects coming back, win their trust, and increase your online sales.

Four Key Usability Issues

A Site Review Of Gaslamp.org By Doug Render of SiteTechnician.com. This site has several usability issues. Please find below information describing each of these 4 types of usability problems SiteTechnician can help you identify and correct.