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Test Your Work-Online Aptitude
How successful will *you* be online? Use these questions as a tool to identify what you'll want to work on as your…
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Sociological Marketing Tactics
Sociologists have been studying the buying habits of American consumers for more than four decades. During this time period, study after study has shown that American consumers tend to follow certain patterns in their shopping behavior.
Got Kids? IRS Wants You to Celebrate Christmas in July
You may find this hard to believe, but if you have children under age 17, you may receive a check from the IRS this summer. No kidding!
SOHO Help!
As an operator of a home-based business website, I often get mail that reads something like this:
The Definition of Marketing
If the circus is coming to town and you paint a sign saying, "Circus is coming to Fairgrounds Sunday," that's Advertising. If you put the sign on the back of an elephant and walk him through town, that's a Promotion. If the elephant walks through the Mayor's flower bed, that's Publicity. If you can get the Mayor to laugh about it, that's Public Relations. And,…
Rethink Your Navigation Flow
A Site Review Of Gaslamp.org By Bill Bradbury of Identify.com. First and most notably is the omission of an "about" page. Visiting this page for the first time I really wasn't sure what I was looking at. Even though you have a statement "an eclectic..." I'm not sure what the site is for, what does it do for me and why would I come back?
