Archive
A Little Fund Makes a Big Media Splash
Kate Lee has the kind of press clippings most PR people would kill for. In less than a year, Lee has been…
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Fear of Non-Progress
Most middle managers love to see source code. They love to see reams upon reams of source code, the earlier in the project lifecycle the better. This to them represents progress. If "90%" of the project code has been written, then the project must be "90% complete".
Anatomy of a Failed Press Release
I received an interesting press release last night: "FIRST AMERICAN MUSLIM TV CHANNEL ANNOUNCED BY BRIDGES NETWORK. CHANNEL EXPECTED TO DEBUT SUMMER 2004," blared the headline.
Making the Pocket PC a Competitive Weapon
Competition is fierce in the soft drink industry. Behind the placement of every vending machine is a detailed strategy designed to identify and win the most attractive revenue-generating opportunities.
One-hour Website
Spending tedious hours squinting at running lines of code is a thing of the past. Web sites are now easier to create than ever. With a few simple tricks, you'll be on the road to a snazzy site. And hey, it'll be fun, too!
Going Solo With Your Own Public Relations Business
Arizona is probably best known for three things: The Grand Canyon, sports and retirement communities. And although America West Airlines and PETsMART call the state home, Arizona doesn't exactly top lists when it comes to business and the media. Jeremy Pepper is hoping to change that, sort of.
