Build Your Own Demographics

Chances are you do not get as much input from your visitors and subscribers as you would like. When people write and say nice things, it makes you feel great, but it does not provide grand insights. Those who have bad thoughts usually just unsubscribe or leave your site for good.

7 min read Archive

CRM and Small Business

CRM (Customer Relationships Management) appears to mean different things to different people. I haven't seen two definitions that really agree. The giant companies have many goals when they speak of CRM. One that annoys me, that continues to crop up, is the notion of immediate software response to customer requests.

5 min read Archive

Friend + Career Advice = Danger

Q. My friend really hates her job. She's a terrific writer who writes our community newsletter. How can I encourage her to embark on a writing career, using her talents to make money? Signed: Concerned

2 min read Archive

eBook Promotion – it’s FREE if you know where to look

When I first decided to publish an eBook I wanted to test the market, so I produced a free eBook just to work through the process. My aim was to do this as inexpensively as possible. This giveaway, titled "How To Sell Your Competitor's Book Online," is downloaded approximately 100 times a month from various locations.

3 min read Archive