Customer Personality Types: Does It Matter?

Marketing types are fond of classifying people into categories. Here are four which I took from "Differentiate Or Die," by Jack Trout with Steve Rivkin. (John Wiley & Sons, New York, 2000, p15.) Only the first few words of each are included here.

Plan Your Web Site for Profits

Most businesses fail to plan for online success. Knowing your purpose, audience, and uniqueness are the first steps to developing a successful web site. Follow these three steps to position your web site for Internet profits.

Shaddow Domain Peer Review – Optimize For Search Engines

Julie makes a common mistake in thinking that being "listed on several search engines" will bring her traffic. A site can be listed in every search engine in the world but not have enough traffic. Being listed and being found when people look for the service or goods you sell are two entirely different things.