How to Promote Your Website for More Success

1. Make your email signature work for you. Your email is like a tiny billboard, if you use it right. Keep it short but make sure you get on there at the top, an invite to subscribe to your ezine, at the bottom, what you do, your URL and your tagline.

Customer Personality Types: Does It Matter?

Marketing types are fond of classifying people into categories. Here are four which I took from "Differentiate Or Die," by Jack Trout with Steve Rivkin. (John Wiley & Sons, New York, 2000, p15.) Only the first few words of each are included here.

Plan Your Web Site for Profits

Most businesses fail to plan for online success. Knowing your purpose, audience, and uniqueness are the first steps to developing a successful web site. Follow these three steps to position your web site for Internet profits.