How to Make a Consumer Complaint

1. Be businesslike, don't rant. Ranting and raving accomplishes nothing, but makes you sound like a lunatic. Put your rants on www. zinos.com and write something brief and to-the-point to the company.

2 min read Archive

Do Your Metrics Measure Up?

At a recent neighborhood function, I had a discussion with someone who worked in the finance area for one of the Big 4 accounting firms. Since he specialized in the valuation of companies, I asked him about the models he used and he brushed me aside to tell me it was all about the assumptions, not the models per se.

7 min read Archive

Entering The Micro Markets

NICHE MARKETS Internet stores have a distinct advantage over brick and mortar stores: The cost of doing business is less. Leasing space in a viable location and staffing that space are major expenses for the brick and mortar merchant. In contrast, the Internet store is frequently comprised of one person with a desk top computer spending just a few hours each week.

3 min read Archive