Public Relations: Martha, Sammy and Murphy
It doesn’t feel like summer yet in most of the U.S., but it’s definitely here. Know how I know why? Because the PR meltdowns are just beginning. Within a single week we had media maven Martha Stewart going through the ringer and baseball star Sammy Sosa entering into baseball lore again, but this time it’s not for a good reason. And since suspected serial bomber Eric Rudolph was finally pinched, an entire region is having a PR problem. Let’s take a look at these three stories and see if we can learn anything.
Tutorial – FLA Deconstruction Pre
Through the next few issues we are going to take this FLA and deconstruct the file showing you exactly how it’s made and how you can make a similar-style site.
Basic Steps for Getting Organized
Many people think that a good organizing plan needs to be a complex one. This could not be further from the truth. On the contrary, good organizing is a simple system that works for you – the less complex the better. It is about choosing the best way to organize the “stuff” in our lives, so we will be able to retrieve it quickly and easily.
25 Quick Thoughts On Site Design
Quick Site Reviews Of Gaslamp.org by the Murdok peers.
Here are the rest of the reviews — snippets, quick thoughts, gems of site design. Scroll through them and see if anything they say catches your eye. It might be time for you to redesign your site.
3 Ways of Creating Passive Income
A passive income is one that comes in no matter what–even when you are not working (or can’t work.) It’s something all of us will someday want and possibly need.
PR Buyers Beware!
It can bite you and waste your public relations budget when the program emphasizes communications tactics instead of how to make certain your key outside audiences understand who and what you are.
Create A Cohesive Look For Your Site
A Site Review Of Gaslamp.org By Anne Lawrence of Citec.org.
If an older crowd is part of your target market, either increase the font size or refrain from using dark backgrounds. Some of the text was very tiny and difficult to read. Make sure the contrasting colors for text and background make it easy to read.
Making News is Better Than Just Making the News
There is a major difference between making news and “making the news.” It is the difference between a shotgun and a slingshot. Amateurs can “make the news.” They can entice a morning TV crew to take video of a charity event. Or land a mention in a local newspaper column. Or even score a feature story in a trade magazine.But these are one-time shots that are unlikely to leave an impression on your target audience. Simply “making the news” will rarely attract a steady stream of prospects to your door. Yet even top PR pros tend to focus on “making the news.” There are two reasons for this. First, it’s relatively easy to score. Second, the boss rarely understands that simply “making the news” is virtually worthless to the bottom line.
What You Need to Know About Office Politics
Emotional intelligence means knowing how to get along and it can move your career ahead. How do you handle office politics? For some it’s the reason to be there, while others consider it an interference with their work. If you’re going to be savvy about politics, here’s the scoop. Studies show that playing too hard at work is just as bad as refusing to play at all. Office politics is here to stay and how you play can influence your success, satisfaction, and performance at work. So read on.
ON GUARD – Got Street Smarts? part 2
The Red Zone (up to 5 feet away), Yellow Zone (to 15 ft) and Blue Zone (15 plus) were mentioned in Part One of this series. People run into trouble in the street because they react only when someone enters their red zone, and by then it’s usually too late to avoid or escape the problem. We need to widen our view to encompass everything from zero to 20 feet and beyond and give it all equal study. Unfortunately the mind cannot assimilate too many visual clues. Only what is closest – in the Yellow and Red zones – gets the most study. Consequently, we only notice threats when they’ve gotten too close to detour around and by then it may be too late to take any action.