Rock On Dude!

Damashi Peer Review – Lose The Hard Sell

My first impression when viewing the Damashi site is how "sales copy" it looks. I appreciate the need for good sales ad, but when I'm looking to purchase something online, I don't need a hard sale.

Branding Basics

Branding is the process by which you attempt to differentiate your business from your competitors. Just as a brand will allow your horse to be recognized among the rest of the herd, so too must your business's brand set you apart. Although your name and logo are important features of your brand, there's a lot more to it than that.