Archive
Do You Really Need a Website?
Having a website is the one form of marketing for your business that just keeps on giving! But how do you know…
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Go Niche!
Understanding the Cost of Going Broad If you try to sell anything to anyone, you’ll quickly hit a wall. Even if you have a decent budget, spreading yo...
Go Niche!
One way to guarantee failure of your Internet business is to try to be everything to everybody.
Why You, the Employer, Want Emotional Intelligence in Your Workplace
Emotional Intelligence Drives Workplace Success In today’s fast‑moving business landscape, the tools that separate a thriving organization from one ...
Why You, the Employer, Want Emotional Intelligence in Your Workplace
There are many good reasons to establish an Emotional Intelligence culture in your workplace. It helps with stress (Wall Street Journal, March 2003); helps you attract and retain the best employees; is a buffer against mobbing and hostile workplace; facilitates individual performance and team work (Goleman, Ph.D.); enables leaders; is highly correlated with better sales (Seligman, Ph.D.); relates to honesty, authenticity and ethics; increases creativity…
Targetting an audience in Marketing
Some people still underestimate the importance of targeting audiences in marketing. Targeting your audience is a key factor to the effectiveness of your marketing activities online. First, what does it really mean? Targeting an audience in ecommerce simply means concentrating on a particular group of people that are more likely to respond in a positive way to your marketing campaign and what you do.
