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Learning From Life
The quality of the life we live, is based upon the learning we derive from our experiences. I know that for myself,…
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Why You, the Employer, Want Emotional Intelligence in Your Workplace
There are many good reasons to establish an Emotional Intelligence culture in your workplace. It helps with stress (Wall Street Journal, March 2003); helps you attract and retain the best employees; is a buffer against mobbing and hostile workplace; facilitates individual performance and team work (Goleman, Ph.D.); enables leaders; is highly correlated with better sales (Seligman, Ph.D.); relates to honesty, authenticity and ethics; increases creativity…
Targetting an audience in Marketing
Some people still underestimate the importance of targeting audiences in marketing. Targeting your audience is a key factor to the effectiveness of your marketing activities online. First, what does it really mean? Targeting an audience in ecommerce simply means concentrating on a particular group of people that are more likely to respond in a positive way to your marketing campaign and what you do.
Earning Bidders’ Trust with Your eBay Auctions
Monday morning I caught part of an interview on the "Today Show" with an online auction fraud expert. I didn't catch her name, but she was giving tips on how buyers and sellers can protect themselves from auction fraud.
eBooks: Free Marketing Tools That Promote Your Product
When I first decided to publish an eBook I wanted to test the market, so I produced a free eBook just to work through the process. My aim was to do this as inexpensively as possible. This giveaway, titled "How To Sell Your Competitor's Book Online," is downloaded approximately 100 times a month from various locations.
Too Much Traffic Causes Accidents
While reviewing my pay per click listing expenditures at Overture this past week, I was absolutely shocked to see that the cost of one account had more than quadrupled a few days earlier.
