The Career Changer Who Loved Too Many
Dear Cathy: I want to find a career that will use my many talents and enthusiasms. I’ve taught in adult education programs, directed fund-raising for a nonprofit group, served as a radio talk show host, supervised health care aides, trained as a social worker and directed a children’s summer camp. I love to motivate people who want to learn but I get frustrated by structure and the need to give grades. I am both organized and creative.
Successful Rebranding: How To Revive Your Image
When I moved into my apartment in Brooklyn, there was an Italian restaurant down the street. I never ate there because my neighbors told me the food was bad and the service was worse. One day it closed down and no one shed a tear. It was replaced by an Indian restaurant. I was going to eat there until a neighbor told me not to bother. The restaurant was still run by the same people, they had just changed the name and the menu. A few months later the Indian restaurant was gone, replaced by a Middle Eastern restaurant. Again, same owners, same employees, different menu. The Middle Eastern restaurant finally shutdown and a new owner took over the space. A successful Thai restaurant now occupies the spot.
Should a Newsletter Be Part of Your Marketing Plan?
For some companies, a newsletter may be an extraordinary way to increase profits. It may lead double customer retention and triple the lifetime value of your customers. But, that doesn’t mean it’s for every company.
A Little Fund Makes a Big Media Splash
Kate Lee has the kind of press clippings most PR people would kill for. In less than a year, Lee has been quoted by publications coast-to-coast and appeared on television and radio stations in the U.S. and Canada. Business Week, USA Today, Washington Post, San Jose Mercury News, New York Times, and Atlanta Journal Constitution are just a few of the publications that Lee’s name has appeared in.
What Martha Is Teaching Us
The media is about five minutes away from overkill on the Martha Stewart story, but don’t expect that to stop editors and producers from pushing for more Martha stories. The domestic Goddess makes for good ink and exciting television play. A&E, the normally staid entertainment network, is rushing out a Martha program and is promoting it by using sound bites from the federal prosecutor’s press conference announcing Martha’s indictment.
How to make non-text elements accessible – some notes
Making non-text elements, particularly images, accessible is fundamental to accessible web design; even if you attended to this issue alone, you would make a big impact on the accessibility of your site.
Google Has Been a Mess – Take this Time to Prepare
I just wanted to ask you if you have had anyone complain recently about Google and their rankings? I normally rank #3 or #4 for the search term “custom glass”. In the past few weeks I have dropped to page 4. The weird thing is that an unrelated hosting company appears on page 1 of the search results. They have nothing to do with custom glass. Also, I checked the link popularity of some of the sites that are ranking higher than me, and I have more links to me than they do. Do you know what is going on? It is really hurting my business.
Tutorial – FLA Deconstruction Part 2
Ok, so we have designed our menu, now it’s time to make it draggable. Below is a tutorial I wrote a while back, but this is how you make your menu draggable.
Fear of Non-Progress
Most middle managers love to see source code. They love to see reams upon reams of source code, the earlier in the project lifecycle the better. This to them represents progress. If “90%” of the project code has been written, then the project must be “90% complete”.
Anatomy of a Failed Press Release
I received an interesting press release last night: “FIRST AMERICAN MUSLIM TV CHANNEL ANNOUNCED BY BRIDGES NETWORK. CHANNEL EXPECTED TO DEBUT SUMMER 2004,” blared the headline.