Yahoo Completes the Overture
Yahoo Inc. completed the process begun in 2003 with the purchase of Overture Services Inc. by bringing them into the…
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Tag: rebranding
Rayovac to Change Name
Rayovac announced today that it will change its corporate name to Spectrum Brands, if approved by shareholders in April.
AOL’s New Brand Campaign
"Want a better Internet?" That's the question America Online is asking in a new brand campaign starting Thursday, October 7.
Dogpile – Cross Cultural Issues
In September 2004, the US based meta search Engine Dogpile announced that is was changing its name to WebFetch in…
